The line forms outside the Apple Store in downtown San Francisco, with just over 100 people queued up.
If you are a true American, there are only two permissible questions this morning.
One: will Peyton Manning really sign with the '49ers? And two: are there still people banging on the windows of Apple stores begging for a new iPad?
There are those who believe that the excitement over yesterday's iPad launch didn't reach the scale of, say, that surrounding the Bachelor's decision to marry a model last Monday night.
Indeed, Boy Genius Report offered the news that it had called a dozen Apple stores and learned that all had some sort of new iPad inventory in their stock rooms.
At my local Apple store, in Corte Madera, Calif., all reports suggested that excitement was muted, when compared with, say, the launch of the iPhone 4. When you look at the footage I have embedded, the word "frenzy" doesn't push against your lips.
However, because this is Northern California, some blamed the sheer softness of the inhabitants in the face of inclement weather.