After spending nearly a week with the Amazon Kindle Fire I purchased, I’ve been hard-pressed to make a decision: Do I keep it or do I return it? My rationale has nothing to do with the device itself. Yes, it has shortcomings, but mostly, the Fire meets my expectations for $200. However, I purchased a 7-inch Samsung Galaxy Tab last year, and there’s just way too much overlap between the two devices. I decided to change that, by adding some of the Amazon Kindle Fire software and user experience to my Tab.
It turns out the Kindle Fire interface — the bookshelves that act as a home screen and launch point for all activities — is basically a launcher application, and there are a number of third-party launcher apps available that allow you to “skin” an Android phone or tablet. I figured Amazon’s launcher app for the Fire is no different, and I was generally right.
I have it installed on my Galaxy Tab, so when I hit the Home button on my slate, I can either go to the standard Samsung home screen or the Amazon Kindle Fire interface.The new interface allows for reading both e-books and magazines, which is important: One of the magazines I subscribe to on the Fire can only be read on a Fire at the moment because the content isn’t available on the standard Kindle app for Android devices.
That’s only part of the puzzle, however. In the list of extracted software, I also found an installable application that adds Amazon Video software. With this app, I can now rent and stream movies or TV shows directly from Amazon on my Galaxy Tab. At first, I wasn’t able to take advantage of the free Amazon Prime streaming feature; I couldn’t find a way to add my Amazon account to the Tab. But I found a simple workaround. I attempted to rent a movie and the software — realizing I wasn’t logged in to Amazon — prompted me for my account credentials. I then cancelled the movie rental, hit up the Prime content and was able to start streaming videos for free.
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The Kindle Fire also has a revamped Amazon Store app, which I like it better than the standard Amazon Mobile app available in the Android Market. It’s not surprising that it’s better on the Fire; why wouldn’t Amazon optimize the retail experience on the device that it sells? This app, too, is in the software extract and installs just like any other .apk, which is the file extension for all Android apps.
So far, the whole setup is very fussy and the Kindle Fire user interface crashes quite a bit. I’m also dealing with formatting issues: Both the fonts and icon images are too large for some reason, even though both the Fire and Galaxy Tab have the same 1024×600 screen resolution and density. I’m sure if I keep hacking around, I’ll be able to address that. The force closing of the interface isn’t something I’m likely to stabilize though. There’s clearly some integration points between the Fire’s software and Amazon’s cloud services I haven’t connected yet, and I may not bother, depending on how much free time I have to keep tinkering.
A better idea and a new Fire owner
Instead of dealing with the Kindle Fire interface crashes on my Galaxy Tab, I’m going to stick with my standard Samsung launcher. But I’m going to keep the Amazon Video and Amazon Store apps installed. I already have the standard Amazon MP3 app — with both the MP3 store and Cloud Player feature — because its available for all Android devices. And of course, any Android device can also read Kindle books through Amazon’s freely available software. Essentially, I have all of the Kindle Fire functionality minus the interface and the ability to read digital magazines through Amazon. Even here, there are options such as Zinio.
This makes my decision much easier now: I’m not keeping the Kindle Fire. Again, it’s not because the device isn’t worth keeping; I actually like what it does for the price. I simply don’t need redundant tablets. Of course, when my wife heard I’d be returning the Fire, she asked to take a look at it. She bought a traditional Kindle in early 2010 but doesn’t have a tablet. So I de-registered the Fire from my Amazon account last night and handed it to her. Three hours later, she finally put it down and said, “Can I keep it?”
To her, the Fire does everything she needs for a low price. She says she’ll primary use it for reading books, but likes the option to play music or watch videos from time to time; either through Netflix or Amazon. She uses an iPhone 4S for her apps and email, so these features in the Fire are secondary to her. In short, she’s the perfect target audience for the Fire. I would be, too, if I didn’t have a Galaxy Tab.
But isn’t this Amazon’s software you’re using?
I’d be remiss if I didn’t bring up the fact that Amazon developed its software for the Kindle Fire and not for other Android tablets. So using the apps and interface on anything but a Kindle Fire could be construed as taking money out of Amazon’s pocket. Yet, the very opposite is true; at least in terms of content. By adding the Fire-specific applications on my Galaxy Tab, I’ll surely buy even more digital media from Amazon in the form of books, movies, and music.
The only revenue Amazon doesn’ t get from me is the cost of the Kindle Fire hardware. And the company is either making very little profit on that, or actually losing money, depending on who you ask. I’ll call this one a win-win for both me and Amazon; especially since my wife is keeping the Fire.