When Apple changed the venerable 30-pin iOS connector to the reversible Lightning connector, it threw a lot of accessory makers into fits. One of those makers is Elevation Lab, which first garnered attention in 2011 with a wildly successful Kickstarter selling a CNC-machined iPhone dock made from a solid piece of aluminum. As most observers noted, the aluminum looks positively Apple-esque. It's a premium accessory. It impressed Andrew Tarantola enough that he considered giving up his Android phone—because of a dock. But as production ramped up, Apple switched up the connector game.