The minor change in language suggests that many of Apple’s Apple Pay partners will not be able to implement Apple Pay support in the last week of 2014, instead rolling out support in the first months of 2015. Many retailers that have chosen to implement Apple Pay may still be working to train employees, update hardware, and swap out point-of-sale systems, leading to variable launch dates.
For use in brick-and-mortar stores, Apple Pay is now said to be coming soon to Acme, Albertsons, Anthropologie, Free People, Urban Outfitters, and Walt Disney World, which is scheduled to begin supporting the service tomorrow, Dec. 24.
For use in apps, Apple Pay is coming soon to Starbucks, StubHub, Tickets.com, and Ticketmaster, even though this last-mentioned app has been updated recently with support for the service.
Since its launch in October, Apple Pay has been seeing significant adoption particularly in partner retailers such as McDonalds, Walgreens, and Whole Foods.