Sony chief executive Kazuo Hirai said that the PlayStation 4 will differ from Microsoft’s Xbox One, which is being pitched as an all-in-one entertainment box in the living room.
Hirai said, “I fundamentally believe that the initial market that we need to make sure we appeal to with any new platform … is really the gaming audience. They will be the supporters of your platform and they will help propel the installed base.”
He spoke at the D11 conference hosted by AllThingsD. He was joined in the talk by Jed York, chief executive of the San Francisco 49ers. He made the remarks in response to a question from moderator Walt Mossberg.
Hirai acknowledged the PS 4 will have non-game applications. But Sony will not emphasize those at the outset, as the company did with the launch of the PlayStation 3 game console in 2006. The PS 4 is coming out this fall.
He said Sony would add other entertainment apps, “But that’s after we establish the platform as a video game platform. We want to make sure that we are there for the gamers with our PS4 as well. They will go beyond this, but they’ll definitely start with gamer first.
He concluded, “For us, it’s all about the gamers.”
By contrast, Microsoft’s Xbox One unveiling had lots of apps for non-gaming uses, from using voice commands to change TV channels to using Skype while watching TV shows.
VentureBeat’s Dylan Tweeney is on site at the D11 conference in Rancho Palos Verdes, Calif., and provided notes for this story.
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