Japanese electronics giant kicks off Las Vegas gadget show with media briefing.
LAS VEGAS--Sony Corp.'s 2011 Consumer Electronics Show offered little to get excited about for those of the video game-playing persuasion. Unless, of course, those gamers were also interested in new ways to experience the still-lukewarm 3D movement, and the various devices that Sony has crafted to support it.
With Microsoft backing out of CES as of next year, it's possible that Sony will take the opportunity to play a more dominant role in the massive gadget-centric Las Vegas show. And while there might be no better way to do that than to stun crowds with a first look at the PlayStation 4, current rumors are leaning more toward the game-centric Electronic Entertainment Expo in June.
CES has already played host to one bit of Sony-centric gaming news. Earlier today, AT&T confirmed pricing for the Vita's 3G SKU, with subscription-free data plans starting at $15 a month. However, it remains to be seen what surprises at all Sony may have left for the game-playing sect.
[4:59] Gamers may or may not have much to look forward to at Sony's CES-opening media briefing, but audiences have still arrived en masse to see what the electronics company has in store for 2012.
[4:59] Buisness execs in suits mingle with bloggers in jeans.
[5:00] It appears as if Sony will once again be coming heavy with 3D, as a voice tells the audience that now is the time to remove their supplied glasses form their protective plastic sheath.
[5:00] A giant 3D screen in the front of the room lights up. Still images coming at you in 3D!
[5:01] Uncharted is shown intercut with Avril Lavigne, PS Vita, Gran Turismo 5, tablets, cameras, and camcorders.
[5:01] Sports, Smurfs, Spider-Man sizzle.
[5:02] Sir Howard Stringer, current CEO of Sony Corp. takes the stage.
[5:02] He's the chairman and president, too. But who's counting?
[5:02] Stringer is talking about touching people, emotionally.
[5:03] 900 million Sony devices are in the wild, apparently.
[5:04] This will be aided by the Sony Entertainment Network.
[5:04] Stringer says that Sony has a stake in every part of the digital revolution.
[5:05] From movies to games, all delivered in HD, 3D, to name just a few Ds.
[5:05] Without a software-hardware marriage, Sony would be childless?
[5:06] Sounds like Sony will have things to talk about from each of its divisions tonight.
[5:06] And there will apparently be a special guest to close out the show.
[5:07] Stringer wraps up, and Kazuo Hirai, exectuive deputy president of Sony Corp. comes out.
[5:08] Hirai says Sony is unique in many ways, but the way in which the company uses resources from across its divisions is what sets it apart.
[5:08] He's talking about TVs, PCs, phones, and tablets.
[5:08] Not a peep about gaming.
[5:09] Kaz Hirai, I thought I knew you.
[5:09] New User Experience seems to be the new buzz word.
[5:09] It's about Playing, Watching, Listening, and Sharing.
[5:09] Hirai offers a tour of the "new integrated world," beginning with the Sony Entertainment Network.
[5:10] It has one common ID and a digital wallet.
[5:11] Any Sony device can connect to the SEN, and Video Unlimited has many movies available a month before other services, he boasts.
[5:11] From Video Unlimited, he shifts to Music Unlimited.
[5:11] All of these services can be accessed through all of Sony's connected devices.
[5:11] Music Unlimited is now available in Scandanavia, he announces.
[5:12] Sony wheels out an intense setup of devices, all running Music Unlimited.
[5:13] There's no need to manually add new music to individual devices; it's all synced.