In the run-up to the launch of the PlayStation 4 in Europe on November 29, Sony PlayStation has launched its I See Symbols campaign and is giving away 25 new PlayStation 4's to celebrate.
As part of the campaign, PlayStation has also replaced the famous lettering of London's OXO tower with the iconic circle, cross, square, and triangle buttons. Which is exactly what Sony is asking for its competition: what everyday sights remind you of PlayStation?
For a chance to win one of the 25 PS4's, all you need to do is snap a picture of anything that reminds you of the PlayStation symbols. Perhaps you can't walk past a road sign without thinking of the PlayStation triangle, or the pattern of your new Christmas jumper bears an uncanny resemblance to the the cross and circle buttons. Pictures must then be uploaded to the I See Symbols gallery.
The final shortlist for the competition will be judged by GameSpot, and the more distinct and imaginative your entry the better. Here's a hint: you can definitely do better than taking a cameraphone shot of the DualShock 3.
As for the bits our legal team demands we write down, users must be over 14 and living in the UK to take part. You can enter the competition with as many photos as you like, but each individual can only win a maximum of one console. The competition runs until midnight on November 29, and winners will be notified on December 6.
While winners won't be able to get their hands on their free PlayStation 4 on launch day, the company is aiming to have the hardware sent out within 30 days of the competition closing.