Sony announced today at a press event that it will cut its PlayStation 4 video game console’s price to 34,980 yen ($292) in the Japanese market.
That’s a 12.5 percent price cut from the 39,980 price ($334) for the current PS4. The price cut is effective on Oct. 1. That could suggest a price cut could also be coming for the U.S. market, where the console sells for $330 to $400 (depending on promotions) in the U.S. for a version with a 500-gigabyte hard drive.
The price cut is a small one, but it could trigger a competitive response from Microsoft with the Xbox One or Nintendo with the Wii U.