Ask anyone at Sony, and they're likely to tell you that sales of 10 million PS4s in less than nine months is unvarnished good news. But in an uncharacteristic bit of self-questioning, Sony's head of Worldwide Studios Shuhei Yoshida has expressed some bewilderment and nervousness over the system's quick success.
"It's just beyond our imagination. We are so happy. But I for one am a bit nervous because we do not completely understand what's happening," Yoshida told Eurogamer in a recent interview. "You need to understand why your products are selling well so you can plan for the future, right? It defied the conventional thinking. Lots of people thought the dedicated game hardware might not be needed going forward, but still lots of people are very excited."
While Yoshida said he thinks the lineup of upcoming exclusive games like The Order and Uncharted 4 explains why gamers are excited for the PS4, he said that it still doesn't completely explain the speed at which the system is selling. "I'm asking journalists who ask [about sales] their opinion," Yoshida said. "I'm asking marketing people to tell us why."