Metric shot their latest music video with the help of an audience full of Xperia Ion phones.
Screenshot by Eric Mack/CNET)
More companies seem to be discovering that crowdsourcing is more than just a cheap way to have other people do your work for you, it's a cheap and potentially cool way. Or so the conversation likely went with Sony's marketing folks when they came up with the idea to demo the HD camera on the Sony Xperia Ion smartphone by creating a music video entirely from footage shot by a crowd full of the phones.
Sony got Metric, one of the bands signed to its recording label, to perform in a hotel penthouse and handed out 25 of the company's new LTE phones for the audience to film the one-take performance.