This morning, Sony Mobile opened up its booth at Mobile World Congress in Barcelona, introducing the new Xperia Z4 Tablet and Xperia M4 Aqua, alongside a range of new experiences.
Our new President & CEO, Hiroki Totoki, also took to the stage to share his vision for Sony Mobile’s future, setting the course for innovation driven by consumer insights and a fresh entrepreneurial spirit.
“We’re at a point where delivering a better user experience means going beyond what is currently available in the market,” said Hiroki Totoki, President & CEO, Sony Mobile Communications. “We must redefine how products can enrich our lives with the communications possibilities that they create. And Sony Mobile has the innovators that will take these next steps.”
“Our success will come not just from optimizing our core smartphone business – but from new ideas, new business opportunities and new ways of working. So that, no matter what challenges we encounter, we will deliver products and services that excite and entertain. We will minimize our business volatility, in this highly volatile industry.”
“Mobile remains an important part of the Sony Group. And the reason for that is quite simple. Smartphones, tablets, SmartWear and mobile services are firmly rooted in our daily lives. They’re often the last thing we see before bed and the first when we see when we wake up,” added Kazuo Hirai, President & CEO, Sony Corporation. “Sony has always been about doing what has never been done before. And the next phase of Sony Mobile is all about carrying that spirit forward, and making sure to entertain and ‘wow’ our customers around the world.”
But at Sony Mobile, we also know that beautiful products are just the start of what we can offer to our customers. Which is why Dennis van Schie, SVP, Sales & Marketing for Sony Mobile also shared details on our plans to enhance our customers’ experience through the combination of products, software, content and services.
“Our customers tell us they want their technology to serve them – not dictate to them. With Xperia Z4 Tablet and Xperia M4 Aqua, we are expanding the range of choice for our customers, delivering meaningful innovation with the experiences they value the most – whether it’s with a long-lasting battery, a brilliant entertainment experience or the highest level of waterproofing,” said Dennis van Schie, SVP, Sales & Marketing for Sony Mobile Communications.
Xperia Z4 Tablet – the world’s slimmest and lightest 10” tablet[i]
Delivering a best in class entertainment experience thanks to the world’s brightest 10.1 inch 2K display of the leading tablets[ii] and long battery life (up to 17 hours of video playback), the beautifully crafted Xperia Z4 Tablet is an impressively powerful Android tablet that delivers all the portable performance you need for an entertaining and busy lifestyle. Xperia Z4 Tablet’s IP68 waterproof and dust-tight[iii] rating makes it ideal for everyday use – now with a capless micro-USB charging for added convenience. For a laptop style experience, the BKB50 Bluetooth Keyboardfeatures a dedicated slot for Xperia Z4 Tablet with 0-130 degree tilt for adjustable comfort, efficient text input and laptop style touchpad.
Xperia M4 Aqua – no compromise camera, design and performance
“Xperia M4 Aqua is what we are calling a ‘super mid-range’ flagship. We believe it will completely redefine what customers can expect in its price range,” continued van Schie.
Offering some of the premium features made popular by the Xperia Z series, Xperia M4 Aqua sets a new standard for what consumers can expect from a mid-range smartphone. With an amazing 13MP camera with Superior Auto Mode; premium design with the highest level of waterproofing[iv] and capless micro-USB charging; and brilliant performance with up to two-day battery life, Xperia M4 Aqua delivers the premium experiences that consumers want most at an accessible price point.
Continuing to reach customers with Xperia Lounge
Starting this week, Sony Mobile’s Xperia Lounge service will be getting a new look and feel, with enhanced year-round offers and information for Xperia customers – no matter which product they have. Whether it’s through Xperia Lounge Silver, which is available to all Xperia customers, or Xperia Lounge Gold for Xperia Z series owners, customers will get access to exclusive competitions and offers; be among the first to try out new apps; and enjoy the latest movies, TV episodes and music included with their device.
In addition, Sony Mobile will be exploring new partnerships, delivering unique experiences and unforgettable moments for customers to discover the extraordinary in the everyday.
“Through the rest of this year and beyond we are going to continue to deliver experiences beyond hardware – with services and partnerships – to surprise and delight our customers,” continued van Schie. “To help our customers discover what they can experience through their Xperia, we’ll be investing heavily in Xperia Lounge. It’s a customised, personalised, service that introduces them to the world of Sony, personalised for them.”
We’ll be continuing to share more from Mobile World Congress over the course the week. For those who missed it, we’ll be sharing the full video of the executive welcome later today and you can follow all the news from Sony Mobile on Twitter at #SonyMWC.
[i] Based on the published specification for over 630 tablets with 10-10.999 inch displays. Sony Xperia Z4 Tablet is 6.1mm thick and weighs just 396g. Specifications verified by Strategy Analytics’ SpecTRAX Service as of 23rd January 2015, for more information on Strategy Analytics results go to: www.sonymobile.com/testresults
[ii] Based on the results of display brightness testing of Sony Xperia™ Z4 Tablet compared with leading 2K display tablets : Amazon Kindle Fire HDX (8.9″), Apple iPad Air 2, Microsoft Surface Pro 3, Samsung Galaxy Tab S (10.5″) and Samsung Galaxy Tab S (8.4”). These were determined by Strategy Analytics to be the leading 2K display (resolution of at least 2048 x 1080 Pixels) tablets, with a display size of greater than 8 inches and less than 11 inches. Research was conducted by Strategy Analytics on the 29th January 2015. For more information, go to: www.sonymobile.com/testresults/
[iii] Xperia Z4 Tablet is waterproof and protected against dust as long as you follow a few simple instructions: all attached covers are firmly closed; you can’t take the tablet deeper than 1.5m of water and for longer than 30 minutes; and the water should be fresh water. Casual use in chlorinated pools is permitted provided it’s rinsed in fresh water afterwards. No seawater and no salt water pools. Abuse and improper use of device will invalidate warranty. The phone has an Ingress Protection rating of IP65 and IP68. To see what this means and for more information see www.sonymobile.com/durability. Do note that the Xperia Z4 Tablet has a capless USB port to connect and charge your tablet. The USB port needs to be fully dried up before charging if the tablet has been exposed to water.
[iv] The Xperia M4 Aqua is waterproof and protected against dust as long as you follow a few simple instructions: all attached covers are firmly closed; you can’t take the phone deeper than 1.5m of water and for longer than 30 minutes; and the water should be fresh water. Casual use in chlorinated pools is permitted provided it’s rinsed in fresh water afterwards. No seawater and no salt water pools. Abuse and improper use of device will invalidate warranty. The phone has an Ingress Protection rating of IP65 and IP68. To see what this means and for more information see www.sonymobile.com/durability. Do note that the Xperia M4 Aqua has a capless USB port to connect and charge your smartphone. The USB port needs to be fully dried up before charging if the phone has been exposed to water.