The Federal Trade Commission announced today it has come to a settlement with Sony Computer Entertainment and advertising agency Deutsch LA over misleading claims in early ads for the PlayStation Vita. As part of that settlement, Sony will offer Vita customers who bought the system before June 1, 2012 a $25 rebate or a $50 voucher "for select games and services."
The FTC's complaint [PDF] focused on the Remote Play features on the Vita, which ads from Sony and Deutsch described as "game changing." While that feature only worked with a handful of PlayStation 3 games, the ads falsely implied that the feature would work with any PS3 title. They specifically showed Remote Play for Killzone 3, a game which never made use of the feature. Initial Vita ads also implied that the "cross-save" feature would let you pause a PS3 game at any point to restart on the Vita, when in reality it only worked at certain set points in certain games.
Additionally, the FTC took issue with ads that falsely suggested the 3G version of the Vita would allow players to take part in live online multiplayer gaming away from a Wi-Fi hotspot. In reality, only asynchronous multiplayer and online features like leaderboards are available over 3G. Deutsch LA also stood accused of instructing employees to post positive astroturf tweets about the Vita with the #gamechanger hashtag without revealing their involvement with the firm's marketing efforts.