Sony has just revealed that the PlayStation 4 will be priced at $399. The console, which at launch will cost $100 less than Microsoft's Xbox One, will ship "this holiday season" in the United States and Europe.
Earlier today Microsoft announced Xbox One will retail for $499 upon its release this November, setting the stage for a high-stakes battle as the console makers compete for shoppers this holiday season. Sony isn't wasting time in directing barbs at its rival: during this evening's keynote, SCEA president Jack Tretton emphatically stated the PlayStation 4 will not require online authentication checks to play offline games, and outlined Sony's intent to continue supporting the used games market. But if that's not enough to sway...
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