Speaking with Metro at Gamescom, Ryan said Sony is not tempted to offer a similar deal, noting the real challenge of the PlayStation 4 will be meeting demand.
"Why should we do that?" Ryan said. "Our problem is gonna be matching supply to demand. It's perfectly rational when a platform holder, or indeed a publisher, runs a preorder campaign to engage in promotional behavior to dial it up if you feel it's not where you need it to be. Thats a rational thing for any businessman to do. We're perfectly happy with where our preorder are."
"Why would we go out and add something? Giving away stuff on day one of a new platform launch, in my mind its kind of odd," he added.
All new and existing Xbox One preorders in Europe will include a bundled copy of FIFA 14 when the console launches. The offer will be available while supplies last.
"We obviously talk to retailers, who quite properly will not share precise numbers with us but who are typically prepared to give an indication of how the land lies," Ryan said. "And it varies from retailer to retailer and it varies from country to country, but I'm not hearin' of too many places at all--at all-- where they're ahead of us."
Microsoft has not disclosed preorder figures for the Xbox One.