Sony has announced a mid-range smartphone device – The Xperia M2 Aqua. Sony has also named it to be “the world’s most waterproof smartphone”. The phone will be released i the UAE in mid-september (around 355 USD). This device might look just like any other Mid-ranger but one feature that puts this phone in a league of its own is the IP68/68 certification. For those who are not aware of the certifications, the IPX/X defines two major properties. Firstly – “IPX” indicates the level of protection from dust ingress, while “X” defines level of protection from water. The device will be available in black, white or copper.
The Sony Xperia M2 Aqua has the certification IP65/68 – which indicate that this phone is dust tight and resistant to jets of water; and is waterproof on submersion to the level of 1 meter for more than 30mins. Interestingly, according to marketing research firm Strategy Analytics, Xperia M2 Aqua is the only phone available to boast such level of defences.
If you check the table above, Sony has also taken challenge on other smartphone devices. Sony Xperia M2 Aqua is equipped with a 2300 mAh battery, the largest seen in this product group above considering it to be the waterproof phone retailing less than €250 net. Close competitors again are the Huawei Honor 3 (2150 mAh) and Kyocera with their 2000 mAh battery in the Hydro XTRM, both of which have very limited channels of availability.
Just to quote, Xperia M2 Aqua is one of the only 4G waterproof devices currently available in the sub €250 net price tier. With all of these features, it would be great to analyse the audience reception towards this device. What do you feel?