At MWC this year, Sony Mobile announced a new line of Xperia devices, including the Xperia X and Xperia XA. In addition it also revealed a distinctive new pair of earbuds, the Xperia Ear. While no specific details regarding the release dates or pricing of these products is provided, Sony has nonetheless sent out an e-mail to those on its Xperia X mailing list promising a pre-order “offer”, and has released a new promotional teaser to boot.
As the teaser is the more concrete of the two pieces of news, let’s focus on that first:
The video seeks to convey one of the key marketing points of the Xperia X’s 23-megapixel rear camera, Predictive Hybrid AutoFocus. Sony had previously extolled the virtues earlier this month, however there is now a video to look at.
With this feature, the device’s camera automatically follows the subject and tries to anticipate its next movement, all while keeping the focal point locked. In the promo, a woman can be seen taking a photo of a man doing tricks on a bicycle, with the smartphone’s camera software shown locking onto the action without interruption. The end result is a nice picture of…you’ll have to watch the clip to see.
The second talking point of today is the e-mail Sony has sent out to consumers who had pre-registered with the OEM for additional information on the Xperia X handset:
As stated in the text, those who pre-order any of the three products mentioned (the Xperia X, the Xperia XA, or the Xperia Ear) will be eligible for an “exclusive offer”. The message then goes on to indicate pre-order details will be forthcoming so those interested should keep an eye on their inbox for more information.
As for what the mysterious “offer” is, that’s a good question. It could be anything from a free case, a cash-back rebate, or a cross-promotion. Given that Sony ideally needs to sell a lot of these handsets, and it needs as much free press as possible, the better the offer is the more favorable the consumer’s reaction will be. On the other hand, if it’s something like “get $10 off an accessory” chances are there will be more than a few frowns not turning upside down.
What do you think of the Xperia X and its innovative camera technology? What do you think the offer could be? Leave your comments below!