It’s hard for outsiders to be successful in the South Korean smartphone market, because Samsung, LG, or Pantech are usually the brand choices of local customers. Well, ok, Apple is very successful there, but Apple is an exception. Anyway, Sony recently released its Xperia E1 in South Korea, hoping to attract users who don’t want to spend too much on a smartphone.
The Xperia E1 costs 165,000 won (about $163) in Korea. According to The Korea Times, this is the first “mobile” to have a price under 200,000 won. We’re assuming that by "mobile" the publication means "smartphone".