The first officially revealed PS4 exclusive was Knack, a cartoony adventure from Sony's Japan Studio. While Sony could have opted to debut their new console with a bombastic graphics showcase (like they later did with Killzone and DriveClub), their decision to start with Knack was very intentional.
"We were like yeah we hate to see all the PS4 games being FPS or action-adventure or very photorealistic, you know big-budget blockbuster games," Sony Computer Entertainment Worldwide Studios president Shuhei Yoshida said. "You know people like these games but these are not the only kinds of games that people can have fun with."
Of course, it probably doesn't hurt that Knack is being designed by Mark Cerny, the "system architect" for PS4. As executive producer on the original Crash Bandicoot for PS1, Knack's reveal ties Sony back to its roots.
"The biggest message that we wanted to send in preparing for the event as well as in designing PS4 was... we at Sony and we at Sony Computer Entertainment, it's just natural for us to enhance the core technology and performance of the hardware, but it's not the hardware that is the biggest focus," Yoshida told Edge. "When you look at the five key principles behind designing PS4, none of them are hardware related, actually. It's all about how people use and experience, enjoy games, realized by the system software features and network functions."