Sony Mobile has started to push its brand awareness campaign through its UEFA European football partnership. Sony announced a few months back that it would extend its UEFA partnership to include Sony Mobile up until the season commencing 2017/18. This means that Sony has a great chance to extend awareness around the ‘Xperia’ brand across UEFA Champions League matches.
The campaign kicked off with a bang last night during the high-scoring UEFA Super Cup between Barcelona and Sevilla. The match saw “Sony Xperia” and “Xperia Z3+” ads frequently displayed on the electronic pitchside billboards, which is a great sign of things to come as Sony raises awareness of its mobile offering across Europe and the world (the UEFA Champions League has a huge global audience).