The Sony Xperia Z price has appeared on the Japanese firm's official online store, with the SIM-free handset setting you back £529.
In terms of the Sony Xperia Z release date the listing doesn't offer us any clues, simply stating the handset is "coming soon" and providing you with the option to pre-register - although it's expected to arrive at the end of February or the beginning of March.
What the posting does reveal though are that three colour options will make their way to the UK, allowing you to dress your Xperia Z in black, white or purple.
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The hefty price tag sees the Xperia Z line up alongside the lowest-capacity iPhone 5, with the Samsung Galaxy S3 and HTC One X+ around £100 cheaper than Sony's new flagship device.
Luckily the Xperia Z has some decent features to help justify parting with such a large chunk of cash, sporting a full HD 5-inch display, 1.5GHz quad-core processor, 13MP camera, Android Jelly Bean - plus it's both dust and water resistant.
We were suitably impressed during our hands on Sony Xperia Z review, but we won't know if it's value for money or a bit of a rip off until we put it through our full review process.