Carphone Warehouse is promising delivery of the handset on April 7, with contracts on all networks, starting at a rather steep (tantamount to vertical, in all honesty) £47 a month if you want a free phone.
Vodafone is offering the least expensive option with unlimited minutes/texts and only 3GB of 4G data. 5GB of data on O2 is a quid more.
If you're prepared to hand over £100 upfront, EE will give you 20GB of 4G data for £52.99 a month.
Flagship (yes, another one)
The Xperia Z2, which is seemingly Sony's umpteenth flagship handset in the last couple of years, arrived at MWC 2014 last month.
It brings worthy improvements, including an excellent 5.2-inch full HD screen, with Live Colour LED technology. It also packs Android 4.4 KitKat out of the box.
It's also one of the first handsets to deploy the Qualcomm Snapdragon 801 CPU, which, when combined with 3GB of RAM, makes the device one of the speediest on the market.
Can the Xperia Z2 match the Samsung Galaxy S5 and the forthcoming 'all new' HTC One? Or is this another flagship device that'll keep Sony among the chasing pack? Let us know your thoughts below.