Who’s going to buy the PlayStation 4 when it launches on Nov. 15? Sony’s first TV ad for the next-gen gaming console, which aired tonight during Monday Night Football, makes the safe bet that it’s young dudes:
Maybe not all young dudes who can sing Lou Reed this well, but let’s have some suspension of disbelief.
“Perfect Day” is couched in three mock multiplayer games: a sword-fighting game, a car racer and a war/sci-fi shooter. The commercial doesn’t say exactly which games these are supposed to be, but rough analogues in the PS4′s launch catalog include Assassins Creed IV: Black Flag, DriveClub and Killzone Shadow Fall.
Focusing on the games in this first ad is right in line with Sony’s larger marketing around the console, catering to the hardcore gamers (again, traditionally young dudes) who are willing to shell out $60 for a deep and “pure” gaming experience. As before, it’s distinct from Microsoft’s broader strategy with the Xbox One, which got its TV debut last month in a football-centric ad that didn’t mention games at all.
The PS4 will cost $399 in the U.S. at launch, vs. $499 for the Xbox One, which launches a week later on Nov. 22.