The iPhone accessories market is a competitive industry and companies will do anything to get ahead. Case manufacturer Spigen has put itself out there by already promoting iPhone 6S cases on its website and selling them on Amazon, weeks ahead of Apple’s official unveiling of the new phone.
Obviously, as the iPhone 6S exterior design is the same as the iPhone 6, most iPhone 6 cases should fit the new phones so advertising ‘iPhone 6S exclusive cases’ is more of a PR play than anything. The company is also teasing Rose Gold colored iPhones on its website, pictured above. Again, it is unlikely Spigen has any inside information on the matter …
Apple never gives third-party accessory makers information on new products ahead of the general public. The company is cleverly reacting to the rumor mill that a new Rose Gold iPhone is coming, creating some clever marketing shots to encourage some free PR for their products. If it somehow turns out to be false, Spigen can quickly change their website after the fact.
Case makers are usually scrambling to get production of new cases going as soon as possible. In some instances, manufacturers have lost a lot money betting on a rumored case design that turns out not to come to fruition. With ‘S’ years, it’s slightly easier as the overall schematics of the phone case change very little.
So if you want to be ahead the curve, go ahead and buy a Spigen iPhone 6S case in preparation for the phone’s release in later September. Just remember that what you really are buying: an iPhone 6 case with a different label.