Sprint attracts one-third of its new iPhone customers from both prepaid and major carriers
A new report from Consumer Intelligence Research Partners shows that one-third of iPhone users on Sprint switched over from a different carrier. High on that list were customers previously with prepaid providers (16 percent), but a notable nine percent came from major carrier AT&T, five percent from T-Mobile and another two percent from Verizon.
Meanwhile, the majority of iPhone buyers with AT&T and Verizon were already customers of those wireless providers; 80- and 85-percent, respectively. Sprint saw considerably less of its current customers buying iPhones, totaling 67 percent. Still, it bodes well for Sprint that it managed to pull in more than twice the amount of new customers than its two biggest rivals.
On a less flowery note, CIRP also found that Sprint doesn't sell as well as its competitors do in Apple Stores. This is likely because most Apple users are accustomed to AT&T and Verizon being the two main carriers for the iPhone. However, Sprint's iPhone sales through big-box retailers like Best Buy have been strong.