Starbucks are offering their customers a free weekly app download in their coffeehouses. Customers can pick up their free app by collecting a ‘Pick of the Week’ card, allocated at the end of the collection bar. The cards contain the free app for that particular week, which could include anything from a music download to an e-book. The download instructions are on the reverse of the card, which feature a promo code and an expiry date.
Starbucks have clearly recognised that downloading apps are a daily necessity, just like having that morning cuppa to start your day.