Farhad Manjoo, writing for The New York Times, has also spent some time with the Apple Watch. His review makes an interesting point – that it took him three days to fully understand the role of the device in his everyday life. I found this bit about notifications and taps fascinating:
These situations suggest that the Watch may push us to new heights of collective narcissism. Yet in my week with the device, I became intrigued by the opposite possibility — that it could address some of the social angst wrought by smartphones. The Apple Watch’s most ingenious feature is its “taptic engine,” which alerts you to different digital notifications by silently tapping out one of several distinct patterns on your wrist. As you learn the taps over time, you will begin to register some of them almost subconsciously: incoming phone calls and alarms feel throbbing and insistent, a text feels like a gentle massage from a friendly bumblebee, and a coming calendar appointment is like the persistent pluck of a harp. After a few days, I began to get snippets of information from the digital world without having to look at the screen — or, if I had to look, I glanced for a few seconds rather than minutes.
Manjoo wasn't impressed with the first third-party Watch apps he tried – a common theme among early reviews that suggests a native SDK could be a major aspect of the next WWDC.
Other problems: Third-party apps are mostly useless right now. The Uber app didn’t load for me, the Twitter app is confusing and the app for Starwood hotels mysteriously deleted itself and then hung up on loading when I reinstalled it. In the end, though, it did let me open a room at the W Hotel in Manhattan just by touching the watch face to the door.