Crossy Road is the rare story of success at the intersection of art, commerce, design and marketing. It's about lessons learned in hard times and a games maker who thought he might never go back to GDC after one terrible year. It's about a pair of developers who, in fact, did set out to create a video gaming phenomenon — and succeeded.
An inspiring tale of success, especially because the developers purposefully tried a different free-to-play model and didn't simply experiment without consideration. A good lesson.