Sometimes products go on sale with a long line out the door.
Other times, products experience moderate or even sluggish first-day sales.
Rarely, though, does a product hit the market on a day when stores are largely closed.
That, however, was the case for the Nokia Lumia 900, which launched on Easter Sunday.
As a result, many of the AT&T and Microsoft stores that carry the device were actually shuttered for the first official day of sales. The product did indeed go on sale on Sunday, though — at least at those stores that were open.
No real reason was given for the unusual timing. One side benefit, though, is that little can be made of the initial sales, giving the device some time to live up to the high expectations placed on it by AT&T, Microsoft and Nokia.
The product is especially key for Microsoft and Nokia, both of which have pegged their rebirth in the smartphone market to the success of the new Lumia. The companies are investing heavily in marketing the product, along with getting it to market at an attractive price.
The phone, which aims to compete in the high end of the market, is priced at $99 with a new contract, and can be had for even less from some online sellers.