When we began designing our charging cable, we realized that there were other, similar (yet less reliable) products on the market, but they contained a few critical flaws to their design: Too short! There is nothing worse than trying to charge your phone at one outlet, but realizing that the nearest flat surface, or where you were planning to store your phone, is on the other side of the room! This is never a problem with our strong cable. Tangles = Breakage For those of us who have used charging cables, we know that tangles aren’t only unsightly, but a tangle left to its own devices can cause breakage along the length or end of the cable. Eventually, it causes the cable to rip or break altogether. Not only does our unique cover protect the cable from breakage, but it also prevents tangles outright with a nylon fabric casing.