Amazon’s Kindle Fire Crushing the Competition Here in the States
As hot as the Google Nexus 7 is (it’s the #1 tablet in Japan now), it is not the most dominant Android tablet in the United States market. IBTimes just posted an article with results from a study that suggest that the Nexus 7 “does not even come close to the Kindle Fire” as the prevalent choice for Android tablet consumers in the US.
Localytics, a mobile app analytics platform similar to Flurry, collected insights from 500 million unique devices and used app installations to determine an estimate for market shares.
“A full 59% of all Android tablets seen by apps with Localytics integrated are based in the US, and over half of those are Kindle Fires or Kindle Fire HDs,” says the Localytics report. Also noted by researchers, ”89% of Amazon’s family of tablets live in America, with most of the rest in Great Britain. After those two, no other country has even one percent of worldwide Kindle Fires.”
Now, here’s the part in all of this that may be a little misleading. We’re not talking about just one Amazon tablet here. The Kindle Fire, Kindle Fire HD and Kindle Fire HD 8.9 were all covered in the study, whereas there is only one Nexus 7 tablet. Granted, there are different storage options available, but that doesn’t equate to three separate models, like Amazon’s Kindle Fire lineup does.
Of course, as IBTimes points out, there is also the handicapping issue of the stores associated to each perspective device. Nexus shoppers are buying from Google’s Play Store — a relatively new service in comparison to Amazon’s well-established online store for the Kindle.
As a former Kindle Fire owner and current Nexus 7 owner, I don’t give a damn what the numbers say. My current tablet is far superior, even leaving the “Pure Google” experience and timely Android version updates out of the equation.
Are you surprised to find out the Nexus 7 isn’t the top dog here in the United States?