Apple’s iPad Pro launches today and CEO Tim Cook thinks it’s going to the best thing since sliced bread. It can multitask by allowing users to work in two apps side by side. You can pair up a Bluetooth Apple Pencil and draw on the screen. You can attach a keyboard. Sound familiar? That’s because it kind of sounds like Apple’s take on the Surface Pro – a powerful computer offered by Microsoft. And while imitation may be the sincerest form of flattery, Tim Cook is bashing Microsoft’s latest invention, the Surface Book, which pushes the envelope even further.
In an interview with Independent.ie that primarily discusses Apple’s intentions to create new jobs in Ireland, Cook took jabs at Microsoft’s new laptop/tablet hybrid, which offers more of a rigid traditional notebook design than the Surface Pro family. “It’s a product that tries too hard to do too much,” Cook argued. “It’s trying to be a tablet and a notebook and it really succeeds at being neither. It’s sort of deluded.”
Pretty harsh words from a CEO whose company seems to be mimicking Microsoft’s other tablet/laptop hybrid. I’d argue that this is the way the market is heading – toward products that can serve as laptops and as tablets – and there are going to be plenty of operating systems that provide different experiences. That’s the key word here: I don’t think “different” should mean “deluded.”