Brands. Some people love them, some people hate them. For companies however, brand logos are like endless free advertising. In the mobile world, brand awareness can get pretty noticeable if not downright obscene. Like two birds of a feather, these logos often flock with a lot of bonus software: things that most people commonly refer to as bloat. Put the branding and bloat together and let’s just say things are not pretty.
Google’s Nexus line is unfortunately no stranger to either once carriers get involved, however, things were a bit better with the LG devices. While AT&T has gotten all warm and cuddly with the new Nexus 6, T-Mobile is openly proclaiming its right to be out-of-sight.
In a recent post on Google Plus, T-Mobile Senior Product Manager Des Smith offered some peace of mind for the Un-carrier’s customers:
No Corporate Logo, No Bloatware, no crap you don’t want on the #Nexus6 from +T-Mobile: That’s Un-carrier – listening to our customers and giving them what they want, not sticking a stupid corporate logo and a bunch of crap software I know you guys don’t want on your #Nexus device.
We know you guys buy a #Nexus6 to avoid that kind of thing!
Google did want to highlight the Virtual Preload (VPL) capabilities on Lollipop, so we made MyAccount available if you want it… But you can totally delete it. That’s what we do.
Hope you like what we’ve chosen to do there (or more importantly, what we’ve chosen not to do
While some users might not care either way (especially if they plan to put their mammoth mammal phablet in a case), there is something downright pernicious about carriers stamping their name on a device that is suppose to be unadulterated and “pure”. To this end, T-Mobile must be applauded for putting the customer first. Good job guys. Now the only thing stopping people from enjoying this vanilla experience is actually getting their hands on one. (eBay prices are just outrageous!)