T-Mobile employees are in training for the launch of the HTC One S, as the carrier and the manufacturer place huge bets on the device's success to revitalize both companies.
A leaked document from the Bellevue, Wash.-based carrier suggests the device is set to launch on April 25. T-Mobile is also prepping a large marketing campaign around the device, advertising it as the thinnest handset available on its network.
The HTC One S will feature a 1.5-gigahertz dual-core processor, a 4.3-inch qHD Super AMOLED display, and an 8-megapixel camera. The device will also be only the second handset in the U.S. and the first at T-Mobile to launch with Android 4.0 Ice Cream Sandwich.
For T-Mobile, the One S is the carrier's answer to the iPhone. The company is now the only major carrier in the U.S. that does not offer Apple's incredibly popular handset, blaming its poor sales and lost subscribers on its inability to sell the device. T-Mobile is marketing the One S by emphasizing the device that can go toe-to-toe, and perhaps even surpass, the iPhone.
HTC's One S launch is also a big step for the Taiwanese manufacturer as it looks to revamp its product line. The company's quarterly numbers plunged in its last quarter, with falling revenues and profits hurting its bottom line and forcing it to re-think the way it operates in the smartphone market.
The One devices are the company's attempt to simplify its offerings by selling fewer handset models, which show off new strengths such as its partnership with Beats Audio and PlayStation. Critics praised the One S and its more advanced brother the One X in early reviews, and HTC likely hopes positive word of mouth and heavy marketing from T-Mobile will result in strong sales.
The April 25 launch day for the One S is not set in stone, but if the device lives up to analysts and T-Mobile's hype, it could prove well worth the wait.