Part of the challenge is finding an attractive way to make it affordable enough for all of MetroPCS’ customers, many of whom have tighter budgets and some of whom might not have good enough credit to qualify for device financing.
The MetroPCS brand is also growing overall, with T-Mobile having added it to 30 new markets even as it has switched the underlying network technology from CDMA to the same types of GSM and LTE technologies used on T-Mobile’s namesake brand.
Doing so allows MetroPCS to move into new territories and attract a wider array of devices, and it frees up spectrum previously used to maintain separate networks.
More than half of MetroPCS customers are now on devices that run on T-Mobile’s network, with T-Mobile having now reclaimed half of MetroPCS’ spectrum to use to boost its LTE network performance.
“That’s going very well,” CTO Neville Ray said in an interview, noting that things are well ahead of the pace set out when the deal closed a year ago.