Ad exchange TapSense has announced an ad platform for the upcoming Apple Watch. TapSense wants to get away from banner ads, focusing instead on user interactivity. TapSense plans to do things like integrate coupons within ads, leveraging Apple Pay. From TapSense:
As Apple Watch has full integration with Apple Pay, the hyper-local coupons delivered through the TapSense platform can be redeemed by the consumer right from the convenience of their wrist. As this reduces friction for the consumer, we believe this will have huge impact on brand lift and engagement. Also, marketers would be able to link their marketing spend accurately with offline purchases, which has been a difficult problem to solve until now.
TapSense is also hoping to integrate hyper-local ad targeting in a way that catches the attention of consumers.