In an announcement earlier today, Target, the popular national retail chain, decided to remove Kindle related ereaders from its shelves and focus on its other products such as the Nook.
Target doesn’t give an upfront reason for removing Kindle-related products, but Target claims it does not serve the best interest of the customer. Here is the full announcement from Target on the matter:
Target continually evaluates its product assortment to deliver the best quality and prices for our guests. Target is phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012. We will continue to offer our guests a full assortment of ereaders and supporting accessories including the Nook.
Since it is a phase-out of the Kindle products, don’t expect to visit Target tomorrow and not find any Amazon Kindle products. I imagine Target will try and sell any remaining inventory, but will not receive any new shipments from Amazon.
Of course, if you are still interested in purchasing the Amazon Kindle, then you can do so through Amazon directly or other national retailers such as Best Buy.