"Our weekly iPhone sales continue to be impacted by rumors and speculation regarding new products," said CFO Peter Oppenheimeron the earnings call. (The word "rumor" popped up about half a dozen times on the earnings call.)
Well, this quarter when Apple reports relatively miserable iPhone sales, it can't blame "rumors" and "speculation."
Why? Because it looks like Apple has been spreading the "rumor" that Apple is going to announce a new iPhone in September.