HTC announced its new One A9 phone last week and wasn't shy on including pricing details, but that meant it revealed a huge price difference between territories, with the phone costing $399.99 in the US and £429.99 in the UK.
That's not going to be the difference for long though - HTC has admitted the $399.99 price in the US is only a limited special offer.
It'll soon expire and cost $499.99 in the US putting it on a similar level to the £429 price point in the UK.
Not very clear
For those in the US who want the cheaper price, you'll need to hurry as it's only up for grabs until November 7.
The HTC statement reads, "The cost of the HTC One A9 is the same worldwide to all distributors and operator partners. For end consumers, HTC's sales regions are given the freedom to set prices and promotions as they see fit for local market needs.
"The One A9 price in the US is a very limited-time promotional offer for that region's online store, as well as select HTC-only franchise stores. The offer is a special promotional pre-sale and is expected to conclude once the One A9 is available on-shelf at major retail and distributor partners."
It's a strange tactic to only offer this kind of deal in the US and annoy customers in the UK with a much higher price point. The UK often gets a rough deal on phone pricing but the fact the handset cost so little in the US did feel like a big kick in the teeth.