With Apple set to release three brand new iPhone models this coming Fall—an upgraded iPhone 7 and iPhone 7S, and the anniversary iPhone 8—which smartphone upgrade should you get?
Pressure is high on Apple after Samsung’s successful release of the Samsung Galaxy S8 this month. But Cupertino morale is high as the company is banking on support it will get when it releases three brand new smartphones in the market come Fall 2017.
We have finally come to an era where option is king. Even in the tech industry, where it may be hard to set yourself apart from the next brand, companies have found a way to make a product that will fit every kind of lifestyle. Apple, in the recent years, has started to follow this marketing strategy. Instead of releasing one iPhone model each year, Apple started to release a variety of options for their largely growing market.