If you thought Apple went nuts marketing Siri, you ain't seen nothing yet. We're willing to bet that when Apple adds a faster wireless connection to the iPhone it's going to go crazy with the marketing.
Apple will act like it invented smartphones with LTE. (For most consumers, Apple will have invented smartphones with LTE since most probably don't know what it is.)
The real question for Apple, and investors, though is, how big is a big blockbuster? Apple will have to sell over 50 million iPhones in the holiday quarter to make people happy. Considering it's never sold more than 40 million in a quarter, that's a pretty tall order.