Some photographers are fighting a losing battle. The artistry once required when shooting is now being largely replaced with after-the-fact editing, as imperfections, the wrong pose, unwanted
street lamps, or even closed eyes can be easily fixed. Why carry a bunch of filters or complicated adapters and be stuck with a single effect on your shot, when you can just shoot with a bare lens
and simulate hundreds of effects after the fact? Of course, the art is still important, but now you can easily save otherwise unrecoverable shots or make a mediocre shot outstanding.
Photography purists will scoff at the idea of replacing filters with digital equivalents, but Tiffen’s Photo fx Ultra
iPad app does just that, and it does it well enough that even serious photographers should consider this app indispensable. On just one iPad you can now carry 77 of Tiffen’s most popular filters, but the pest part is the price: 77
filters cost just five bucks.
(pre)Set it and Forget It
The app works on a basic principle of filters+presets. You can choose from Tiffen-specific filters such as Glimmerglass, or more generic filters such as center spot and high contrast. Filters are
sorted into eight categories—including Diffusion and Grads/Tints—while other digital filters, such as Film Lab and Photographic, offer additional manipulation options. Each filter contains a number
of presets, which can be anything from the intensity of a special effect to the warmth/grade of one of Tiffen’s hardware…