Apple CEO Tim Cook says he doesn’t expect that the timid iPad sales seen in the last couple of quarters are likely to improve much during the next two quarters. Cook made his comments during the question and answer session of Apple’s earnings call Tuesday.
Apple reported record profits of $18 billion during the quarter, but the strong results were driven by iPhone sales, not iPad sales. iPad sales declined 21 percent from the year ago quarter to 21.4 million units.
Cook pointed to a couple of factors that might be affecting iPad sales. iPad sales, he said, might be getting “cannibalized” by Mac sales on one side and phone sales on the other. Indeed both those categories showed strong sales relative to the iPad during the last quarter.
Also, Cook says, the upgrade cycle is longer for iPads than in other devices, like smartphones. People hang on to iPads longer, so sales are slower.
“When you measure results in these 90 day clips, in the short run you won’t see a dramatic improvement year-over-year in the next quarter,” Cook said.
He later added “I’m not projected something very different in the next quarter of the next quarter.”
But Cook says there’s reason for hope, and that he believes the iPad is still a very good business.