But then Tinder (Android, iPhone) came along, taking a violent swipe at all that old dating advice.
Suddenly, casual encounters ruled the roost, and a nonchalant swipe left or right was enough to express your most primal desires. But not all potential victims were created equal, and sometimes you need a way to really single out your prey.
Introducing Super Like: a brand new feature in the Tinder app which allows you to single out one special someone everyday.
Fresh from the moral panic that scathing Vanity Fair article created (you know, the one where they attacked Tinder as being nothing more than a tool for oversexed college boys), the app has released a cheeky Hollywood-style promo for its new feature, poking fun at its reputation for users being... well, oversexed college boys.
<a data-cke-saved-href="http://www.youtube.com/embed/JQXfL693rlY" href="http://www.youtube.com/embed/JQXfL693rlY"><img data-cke-saved-src="http://img.youtube.com/vi/JQXfL693rlY/default.jpg" src="http://img.youtube.com/vi/JQXfL693rlY/default.jpg" width="425" height="350"><br/>Click here to view video</a>
Users who really like what they see can swipe up or tap the new blue star icon to Super Like someone's profile, and the recipient will be notified that they're the one that you want (for today, anyway).
"A “like” or “swipe right” has long served as an anonymous way to express interest in someone, similar to a glance across the room," said Sean Rad, CEO of Tinder.
"Because they’re so limited in number, a Super Like, or a “swipe up,” sends a more powerful signal, conveying an especially high level of interest. People like to know that someone finds them special and we think this will lead to even better matches."
And they say romance is dead.
The new feature is currently available in Australia, but will be released to the rest of the world "later this year."