Amazon’s Kindle eReader will be available at Toys R Us stores beginning July 31, 2011.The world’s largest toy chain will carry the Wi-Fi, 3G and Wi-Fi and Special Offers Wi-Fi editions, as well as an assortment of accessories, in its U.S. retail stores.
The Kindle is already available in retail stores such as Target, Best Buy, RadioShack and the AT&T store. And it’s not the only ereader getting retail play. According to Reuters, OfficeMax said it will start selling the Nook from Barnes & Noble at its stores at the end of the month.
The Kindle continues to be a top performer for Amazon, both as a device and as a content ecosystem. And the Toys R Us retail strategy is a savvy extension of that, for a couple of reasons.
First, the Kindle is the type of device that can appeal to an adult who might otherwise not plan to buy gadgets at a toy store. Second, the Kindle can get some additional attention as an educational tool for students young or old. Indeed, it looks like both Barnes & Noble and Amazon intend to go after the back-to-school market this year.
Are you more likely to buy an ereader online or in a store where you can give it a good look over? Let us know.