Expedia has acquired Travelocity, one of its rival online travel agencies, from the travel technology company Sabre.
The deal, which costs $280 million in cash, effectively cements an agreement reached by the two travel sites in 2013, whereby Expedia would handle most of Travelocitys North American operations while Travelocity would drive additional Web traffic to Expedia.
As noted by Re/code, the merger continues a consolidation in the online booking industry, which has seen notable acquisitions from Expedias chief competitor, Priceline, including its purchase of the popular restaurant reservation service OpenTable last year.
As for what happens to Travelocity now that its part of Expedia, well, its likely to be business as usual for the roaming gnome company. The former is expected to continue operating with no significant front-end changes under the latters umbrella, which also covers a number of other online travel agencies including eLong, Hotels.com, Hotwire, and Trivago.
The official iOS app of Expedia and Travelocity are both available on the App Store for free for iPhone, iPod touch, and iPad.