The travel journal app in question is none other than Rove.
Released in June 2013, Rove is an iPhone app that functions as an automated private journal. You can simply keep it in your pocket, and it automatically creates a location-based log of your movements and life moments. It also lets you manually add notes and photos to your log, and save or share segments thereof.
The technology behind Rove is sure to be integrated into TripAdvisors apps to help users not only plan their trips but remember them as well. It certainly lends itself well to providing users options for reliving and sharing their vacations and getaways, and remembering restaurants, landmarks, and other visited places.
As a result of the acquisition, whose terms are undisclosed, the ZeTrip team has moved from its original base in San Mateo, California, to TripAdvisors office in Palo Alto.
Presumably, the acquisition includes ZeTrips last-minute getaway-booking app, Escape, as well as Rove. Going by TripAdvisor’s acquisition history, neither app is expected to be shut down, at least not anytime soon.