Twitter for Android is about to get Promoted Tweets in the timeline.
It’s not the first time that promoted products have been visible to mobile users. Already Promoted Trends and Promoted Tweets are visible in search on Twitter for Android (and Twitter for iPhone too).
And Promoted Tweets have been visible on the mobile version of the Twitter web site for a while too.
But now Promoted Tweets will start appearing in the timeline too. Twitter says in a blog post about this that it will ‘help ensure that people see important Tweets from the brands they care about’.
Will it make much difference to you?
Well, the blog explains how Promoted Tweets will work:
“Promoted Tweets will appear in your timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once; as you scroll, the Promoted Tweet will flow with the rest of the Tweets in your timeline.”
“As with Promoted Tweets in search, we will only display Promoted Tweets in the timeline when they are relevant. If you see a Promoted Tweet that isn’t relevant to you, you can easily dismiss it from your timeline with a single swipe.”
“Promoted Accounts appear in your list of Who to Follow recommendations.”
So what do you reckon of Twitter’s promoted tweets strategy? Fair marketing or an annoying way to clog up your news feed? Let us know in the comments section below.