As part of its new app graph program, Twitter has begun tracking the apps installed on its users mobile devices.
According to Twitter, this move is aimed at building a more tailored and more personal Twitter experience. My business speak is a bit rusty, but I believe this roughly translates as, so that we can better serve targeted ads and make more money.
To that end, Twitter plans to use the data gathered from tracked apps toward improving its who to follow suggestions, inserting interesting tweets into timelines, and showing more relevant promoted content.
Lest users cry foul over mobile privacy invasion, Twitter points out that its only collecting the list of apps installed and not any data within the apps.
Note that this function is opt-out, meaning its automatically enabled for users. Its currently in initial rollout, but youll know if its been enabled for your account when the prompt shown in the screenshot above (via Re/code) appears on your timeline in the Twitter app for iOS.
To disable app tracking, open the Me tab in the Twitter app, tap the gear icon, tap Settings, select the account youd like to adjust, and turn off the Tailor Twitter based on my apps option.
Also, if youve turned on the Limit Ad Tracking option in the Privacy section of the Settings app on your iOS device, Twitter wont be able to track your apps.
Limit Ad Tracking is turned on for my device, so app tracking is not yet enabled for my account. But personally, I dont mind Twitters finding out about what apps I have on my device. What I do find contestable is Twitters decision to make the function opt-out instead of opt-in.