We were surprised by the sheer volume of tweets: the iPhone announcement garnered almost as many tweets as the 2012 Republican National Convention got in three days. On top of this, major Spanish-speaking countries (Brazil, Spain, and Mexico) stood out as having generated a significant portion of the total event-specific tweets, making the response to this truly international.
The results are all in the infographic below, but before your eyes glaze over, there are some things worth underlining. First off, the basics: men tweeted more than women, most of the reaction came from the US, and iOS users cared more than BlackBerry users, which cared more than Android users (not surprising, given these survey results). There were more tweets for the iPhone 5 event than for Mitt Romney’s RNC speech, but still less than US President Barack Obama’s RNC speech.
The most interesting part, in my opinion, is that Twitter users cared more about the new iPhone 5′s thinness. This received significantly more tweets (47 percent) than the fact it has LTE (21 percent), is lighter (17 percent), has a more powerful processor (9 percent), bigger screen (8 percent), or comes with EarPods (0.3 percent).