Samsung is looking to save some cash in 2016/16 after a rather disappointing two year stretch in which Apple, as well as Chinese brands like Xiaomi and Huawei, have systematically eaten away at its global market share, resulting in lower than expected sales and profits.
The Galaxy S6 and Galaxy S6 EDGE were two of our favourite handsets of 2015. They looked awesome and the performance was excellent. Solid stuff, indeed. Unfortunately consumers weren’t too impressed with what Samsung had brought to the table and sales were well below what the firm expected to shift. And Apple having two record-breaking years in a row did not help matters, neither did Xiaomi hoovering up in China.
But it’s OK — at least we have the Galaxy S7 to look forward to, right? Kind of. But ut all depends on whether or not you liked the Galaxy S6 and Galaxy S6 EDGE because Samsung isn’t planning on doing much to the look and feel of the handset, according to sources familiar with its plans.
The sources mentioned above spilled their guts to The Korea Times, a usually very good publication for all things Samsung and LG. According to the sources, “the S7 will have improvements both in picture quality, performance and other some new features. But because smartphones have already been commoditised, you don’t need to spend more on a surface overhaul.”
Translation? The overall design of the phones will remain the same and all major changes will be under the hood — sound familiar? It should. This is exactly what Apple does with its iPhone cycle year-in-year out. The source claims the Galaxy S7 will feature faster processors, new DRAM chips with expanded storage, and OLED displays. All big, useful upgrades that will no doubt be appreciated by A LOT of people.